At a Time When Sensibility and Truly Inclusive Unity is So Needed, On November 1, This Unapologetic Message is Loudly and Clearly Delivered
LOS ANGELES, November 1, 2018 (Newswire.com) - Sometimes, Social Media can bring together the best of the best in unusual ways at the perfect time. Oglio Records was pleased in this particular case when Smash Mouth and their guitarist Greg Camp connected with rapper Kool Keith via Twitter. This eventually led to an ongoing private messaging stream between them. They continued the conversation, coming to the conclusion that a collaboration on some new music with a purposeful message would be especially timely. With the foundation for this new recording established, Keith believed the inclusion of yet another artist whose voice would add additional credibility to the project would be an asset.
But, who to call? Keith had a brilliant idea and reached out to Darryl McDaniels. As a founding member of Run DMC, Darryl "DMC" McDaniels is considered one of the pioneers of hip-hop culture, a voice of enlightenment and an industry icon. Additionally, his well-documented love of guitar music and his affection for the rock genre would be a natural fit. DMC was approached to add his passion to the cause. The line-up was set and the chemistry evident.
All of us in Smash Mouth were raised on Run DMC. We were introduced to Kool Keith's music by our keyboardist Michael Klooster. As a result, we all hit it off instantly and started throwing ideas around. Instrumental tracks were forwarded to DMC including a song that Smash Mouth bassist Paul Delisle wrote. Darryl ended up working on two of them. Camp wrote the chorus for 'Unity' and Steve Harwell sings it with his trademark punch. Kool Keith dropped his unique free-styling skills over it.
Greg Camp, Smash Mouth, Guitarist
Greg Camp says, “All of us in Smash Mouth were raised on Run DMC. We were introduced to Kool Keith’s music by our keyboardist Michael Klooster. As a result, we all hit it off instantly and started throwing ideas around. Instrumental tracks were forwarded to DMC including a song that Smash Mouth bassist Paul Delisle wrote. Darryl ended up working on two of them. Camp wrote the chorus for "Unity," and Steve Harwell sings it with his trademark punch. Kool Keith dropped his unique free-styling skills over it. Eventually, a rough mix of "Unity" emerged and was sent around to the Smash Mouth guys and DMC.” Camp adds, “I received a phone call. It was Thanksgiving, and I was driving on I-5 Freeway. The caller I.D. read DMC. ‘Uh… hello..?’ On the other end of the phone Darryl said, ‘YO! THIS SH*T IS CRAZY.’ ... I’m sure he said something cooler than that, but all I remember is pulling my car off to the side of the road and taking a deep breath thinking, DMC just called me on Thanksgiving!”
At a time when sensibility and truly inclusive Unity is so needed, on November 1, this unapologetic message is loudly and clearly delivered via this track Avant-garde filmmaker, Mike Davis, was brought in to craft an edgy, populist phantasm of a video that underscores this earnest, yet love-based message of brotherhood, courage and defiance. “Unity” follows partly in the footsteps of Smash Mouth’s “Walkin' on the Sun,” a pop gem that subliminally functions as a serious anthemic battle cry against conformity and the status quo.
“Unity” will perform well and the group believes it plays to an even larger audience -- just in time for the all-important mid-term elections. “Many of us are insulted by what’s happening around us, and as artists, it is our duty to use this very fortunate platform to speak out. Music is the most powerful medium and the perfect vehicle through which to deliver our message," concludes the project's creators.
"Unity" was recorded at Eric Valentine's Barefoot Studios. Smash Mouth recorded most of their records at Barefoot. Kool Keith and DMC tracked vocals at their respective New York studios to complete an effective "East meets West” vibe for "Unity." The song was then mixed by Dave Trumfio at King Size Sound Labs and Mastered by Dave Gardener at Infrasonic in Los Angeles.
This release is the first collaboration between Smash Mouth and Oglio Records.
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Media Contact for Oglio Records: handsonpr@aol.com and 323.788.0741
Watch the Video: https://youtu.be/4XoqiKpI2zI
Smash Mouth Photos/Logo/Bio: https://www.dropbox.com/sh/fi16fpy90s7ez3l/AABipw6nfVURgaV6yCr3iMXba?dl=0
"Unity" Project Photos: https://www.dropbox.com/sh/z74l1f082km10zx/AAC_mQbL9smjqAnN-kYTBO1wa?dl=0
Smash Mouth
Twitter: @smashmouth
Instagram: @smashmouthsmash
Facebook: smashmouth
Web: www.smashmouth.com
DMC
Twitter: @TheKingDMC
Instagram: @kingdmc
Facebook DarrylDMCMcDaniels
Web: www.thekingdmc.com
Kool Keith
Twitter: @Ultraman7000
Instagram: @OfficialKoolKeith
Facebook: TheRealKoolKeith
Oglio Records
Twitter: @oglio
Instagram: @oglio
Facebook: oglio
Web: www.oglio.com
Apple:
https://itunes.apple.com/us/album/unity-feat-dmc-kool-keith-single/1440549494?ls=1
Spotify:
URI spotify:album:3m7bqJ0O3PxJHMAvKzumkB
URL http://open.spotify.com/album/3m7bqJ0O3PxJHMAvKzumkB
Source: Oglio Records
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